About ALE SU ART
Catrina Makeup Art & Mexican Culture
ALE SU ART is a creative house dedicated to Catrina makeup, visual storytelling, and contemporary interpretations of Mexican culture, led by visionary artist Alejandro Su.
Alejandro Su is a renowned Mexican artist with experience in makeup, airbrushing, textile illustration, video editing, and drone cinematography. Under the pseudonym @alesuart, he has built a global community of followers captivated by his high-impact Day of the Dead transformations.
His journey began in 2014 as an airbrush artist specializing in custom automotive painting. After developing an allergy to solvents in 2016, he shifted into artistic makeup—a turning point that led him to create some of the most iconic Catrina looks in Mexico.
Meet Alejandro Su – Visionary Makeup Artist of ALE SU ART
Today, Alejandro is best known for his spectacular Day of the Dead Catrina makeup, blending deep cultural research with cinematic direction. His expertise in airbrush techniques, textile illustration, creative direction, and editing allows him to design full visual universes around each character.
His work has collaborated with world-class brands such as:
- Nike
- Formula 1
- Hilton Hotels
- MODA BRUSH
- Mehron México
- Spray Gunner
- DJI México
His Catrina artistry has also appeared in music productions with acclaimed artists like Ángela Aguilar and Río Roma, further elevating his international profile.
Our Vision
To share Catrina art with the world while honoring Mexican roots. Every project is an invitation to connect more deeply with Día de Muertos, not only as a celebration of death, but as a living expression of memory, identity, and love.
Our Mission
To create extraordinary makeup and visual experiences that preserve culture, empower artists, and inspire global audiences. Through photoshoots, immersive events, and collaborations, ALE SU ART redefines what it means to wear your culture with pride.
Leading the Way in Artistic Excellence
In 2022, representing ALE SU ART, Alejandro assembled a team of Mexico’s most talented makeup artists specializing in Día de los Muertos transformations. This initiative opened access to top-tier artistry for the public, while creating new opportunities for emerging talent and strengthening the Mexican creative community.
Global Collaborations & Career Highlights
- Global Brand Partnerships: Campaigns and collaborations with Nike, Formula 1, MODA BRUSH, DJI México, and more.
- Music & Entertainment: Artistic direction and Catrina makeup for Latin music artists such as Río Roma and Ángela Aguilar.
- Aerial Photography Recognition: Awarded AirVuz Pilot of the Week and ranked 3rd place internationally for drone cinematography capturing Mexican cultural events.
Guided by an unwavering passion for art, identity, and innovation, ALE SU ART continues to bridge cultures—turning every brushstroke into a living tribute to Mexican heritage on the world stage.
CLIENTS
Our Motto
“Magic will always be in believing in yourself.”
At ALE SU ART, we believe that when you embrace your creativity and trust in your vision, extraordinary things happen. Together, we make the magic of tradition come alive.
Read more
