El Viaje de las Ánimas

“The Journey of the Souls”

I. The Origin of Sleep (February 2018)

It began with a dream—one that felt almost cinematic.

I imagined a lake covered in floating marigold flowers, illuminated by small candles drifting gently across the water. At the center, a majestic Catrina appeared on a trajinera, dressed in golden petals that shimmered as if they carried their own light.

It was more than a beautiful image. It felt like something that needed to exist.

From that moment, I knew I would create it one day. But I also understood that bringing it to life would require time, resources, and above all, the right people who could help shape every detail exactly as I imagined it.

So I kept that vision in silence for four years.

During that time, I immersed myself deeply in the world of Catrinas—discovering styles, meeting artists, and learning from talented hands that understood the power of detail.

Each encounter, each collaboration, and each step quietly brought me closer to a vision that never stopped living in my mind.

II. Planning and Equipment (2018–2022)

From the moment I dreamed The Journey of the Souls, I knew it would never be a simple production. It demanded time, planning, savings, and above all, patience to bring together the right team.

I never wanted this project to feel incomplete. I wanted to build it with intention—to honor Mexican tradition, protect every visual detail, and create something capable of moving people emotionally.

Over the years, I found the right companions: creatives, designers, photographers, and artisans who shared the same sensitivity for storytelling, beauty, and cultural meaning.

One of the first major decisions was to rethink the original vision. In the beginning, I imagined a lake completely covered with floating marigold flowers and lit candles, transforming the water into a living altar.

It was an extraordinary image—but also a complex one to execute at the level of quality I envisioned.

The heart of the project: cempasúchil flowers

III. The Heart of the Project: The Cempasúchil Flowers

With the design already taking shape and the technical team prepared, the time came to secure the most essential element of the entire production: the cempasúchil flowers.

They could not be just any marigolds. We needed authentic, fresh flowers—flowers with origin, meaning, and the symbolic weight that this project demanded.

Thanks to Juan Pablo Puente (@_foxdie), a friend and photographer, we found the right person: Víctor González, a flower grower whose story was already connected to something deeply human.

Their first meeting happened during one of Mexico City’s most unforgettable moments—September 19, 2017, the day of the earthquake—while both were helping others. Years later, that encounter became part of this project.

Months before production, we visited Víctor and shared the full vision with him. He immediately understood its meaning and accepted without hesitation.

More than providing the flowers, he personally delivered them to the Cuemanco dock on the day of filming.

That gesture became something larger than logistics: it completed a project built with Mexican hands, memory, collaboration, and deep respect for tradition.

Because this work is not only about art—it is about keeping a living tradition in bloom.

IV. The Perfect Allies: DJI Mexico and the Air Team

On October 16, 2022, we had one of the most important meetings of the entire production: a strategic session with DJI Mexico.

That day, we began defining how to capture The Journey of the Souls from above—because telling this story from the sky required much more than simply flying drones.

We needed precision, sensitivity, and a team capable of understanding that every aerial movement had to feel intentional, almost invisible, yet emotionally powerful.

During that meeting, the full air operation started to take shape. Roles were assigned, technical possibilities were discussed, equipment was considered, and collaboration dates began to align.

A few days later, on October 20, another collaboration with DJI Mexico was already scheduled for a separate production.

But during that same moment, a new possibility emerged:

What if we also joined forces again on October 26—the most important filming day of the project?

V. The Air Team Takes Shape

The possibility remained on the table—and little by little, it began to take shape.

Soon after, on October 24, it was officially confirmed that Carlos Silva (@camezi) would also join the project as part of the visual team.

His visual sensitivity added value to specific moments, bringing a cinematic layer that enriched the emotional language of the story.

On the day of filming, the sky was in the hands of an extraordinary team.

Niveck Britto (@niveckbritto) operated the FPV drone, creating immersive movements that felt almost organic—as if a butterfly were crossing fields of cempasúchil.

@maarcosky led the wide aerial drone compositions, capturing the scale of the landscape, the trajineras, and the atmosphere surrounding every frame.

His perspective allowed the project to breathe—revealing not only the visual beauty, but the magnitude of everything happening on the water.

VI. The Guardians of the Underworld: Caifan and Catrina

It is impossible to speak about The Journey of the Souls without mentioning two sacred presences that accompanied us throughout this creation: Caifan (@caifan.xolotl) and Catrina (@catrina.xolotl).

More than participants in the production, they represented something deeply ancestral—the spiritual memory of Mexico itself.

In the Mexica worldview, Xoloitzcuintles were believed to guide souls on their path toward Mictlán, accompanying them through the underworld.

Their presence in this project was never decorative; it carried symbolic weight, history, and spiritual meaning.

From the beginning, we imagined both of them beside our characters on the trajinera. But animals, no matter how noble or extraordinary, follow their own rhythms and personalities.

Neither of them was accustomed to moving across water in a canoe, which brought its own challenges—especially for Catrina, who reacted with visible restlessness to the movement and unfamiliar environment.

Caifan, however, already had some experience working with us from a previous production created alongside Río Roma.

Even so, his participation also required patience and adaptation, but little by little we achieved images that would later become some of the most iconic frames of the entire project.

Beyond photography, what both of them brought was presence, symbolism, and soul.

III. The Headpiece – An Artisanal Work (2021–2022)

The headpiece began to take shape a year before the big day. The first idea was to create a rainbow made from hand-dyed corn husks. But we soon realized that the artisanal process—soaking, drying, dyeing—was leading us down a different path. One that was deeper. More personal. More ours.

The final inspiration came from our roots: Moctezuma’s headdress. We wanted more than just an accessory. We were looking for a piece that spoke of history, heritage, and strength. A crown that was light, majestic, but filled with meaning.

That’s when my mother became a fundamental part of the process. Together, over more than five months, we worked on each color, each flower. Hand in hand, we brought to life the tones that decorate the front of the headpiece, building it flower by flower, with patience and a lot of love.

The result was a unique piece, full of detail and symbolism. A tribute to our roots, to our women, to our hands.
Final weight: 598 grams of history, art, and heart.

IV. The Dress – Cempasúchil Natural Flower (July-October 2022)

The creation of the dress began in mid-July 2022, with a clear challenge in mind: to construct a piece that could support natural marigold flowers without losing its shape or elegance.

Ana Gia (@anagiamx), with her talent and sensitivity, designed a structure that was not only functional but also visually powerful. Each flower was placed one by one, by hand, with the intention of letting the dress breathe life. To give it texture. To make it feel organic, vibrant, in motion.

The idea was clear: the dress shouldn’t feel like a separate element, but rather an extension of the trajinera. The Catrina shouldn’t just be on the water… she should appear to rise from it, as if the flowers themselves had created her.

The result was more than just a costume—it was a perfect fusion of body, art, and nature. A living piece, both fleeting and eternal at the same time.

October 26, 2022
1:00 AM – Xochimilco, Mexico City – 46°F

V. The Shooting – The Production (October 26, 2022)

The early morning fell over the canals of Xochimilco beneath a soft mist. The cold cut to the bone, the air was humid and heavy, and the silence was broken only by the gentle creaking of water, moving slowly between the trajineras. The city was asleep. We were not.


At that hour, the first team arrived at the dock with a clear mission: to begin building a dream that had been years in the making. The dress, the trajinera, the flowers… everything needed to come together with precision, care, and deep respect for every detail.

Alongside Ana Gia, a passionate team began to bring the magic to life:

@richpolenbeat, in charge of organizing and transporting the crew, made sure everything and everyone arrived on time.
@punkotopia@caminante_04@vica.pl, @ingrith.s, and @kateryn.rd worked on the floral design and supported production. Each one contributed creativity, agile hands, and a vital artistic eye.
@_foxdie, filmmaker, was behind the camera capturing the behind-the-scenes moments—every bit of effort, setup, and raw emotion.

The trajineras were provided by @trajineras_tiocalles, who believed in the vision from the very beginning and supported us wholeheartedly. Thanks to them, we sailed for over 11 hours through a Xochimilco transformed into a floating altar.

Each flower was placed by hand. Each petal had a purpose.
The Catrina began to take shape while the moon still hung in the sky. And when the first rays of sunlight touched the water, the stage was ready. It was as if time had stopped to allow that moment to happen.

While all of that was unfolding in Xochimilco, another vital part of the project was taking place at the same time, miles away from the water.

2:00 AM – Condesa, Mexico City

https://www.instagram.com/sanchez_sergio24/In a makeup studio, the second team was beginning its own ritual of transformation. Everything was timed to the minute; every move had its moment. The goal: to make the magic happen at dawn—flawlessly.


The models who would bring this story to life traveled from different parts of Mexico:

The models who would bring this story to life traveled from different parts of Mexico:

@sanchez_sergio24, a model based in Guadalajara, flew in that very night straight to the studio. No stops. No rest. He arrived ready to become a character.
@mhyabornacelly, our central Catrina, traveled from Oaxaca the day before, determined to be part of this visual tribute to life and death.

Makeup was a crucial part of the transformation:


@karla_artista_visual (Karla Jiménez) was in charge of bringing the charro to life. Her work was precise, powerful, and elegant. A refined job, full of character.

I, @alesuart (Alejandro Su), as the director of the project, was in charge of Mhya’s makeup, as well as the creation and assembly of the handmade headpiece—that symbolic piece that had been waiting months for its moment to shine.

A key figure in all of this was my mentor and the director of @xpertmakeup_cursos, who opened the doors of her studio to us without hesitation. Her trust was an invaluable gift. Thanks to her, we had a professional, peaceful space full of inspiration—just what we needed to work with the focus and calm this project demanded.

As the makeup took shape, @gus.mejia.arte, visual artist, documented every gesture. His camera didn’t just capture images—it captured emotion. Everything you can’t see in the final photo, but that lives in the soul of the project, was preserved in his behind-the-scenes shots.

Although this second team wasn’t at the lake, they were just as essential. Because while some built the floating altar, others were shaping the soul that would inhabit it.

And when both worlds finally met… the journey began.

5:00 AM – On the Road to Cuemanco

At five in the morning, the city was still asleep… but we were not.
A private van arrived right on time to pick us up and take us to the Cuemanco dock. The ride was quiet, with the exhaustion of a sleepless night mixing with an emotion that’s hard to describe. We knew we were about to experience something big.

By 5:30 AM, we arrived at the dock. The air was cold, darkness still cloaked everything, and the atmosphere was charged with that special kind of energy you only feel before something important.

From there, we set out toward the final location—the place where we would capture the sunrise we had dreamed about for years. We carried not just costumes, cameras, set pieces, flowers, and tech gear… we carried the soul of the project. And each of us, in our role, gave our all—body and heart—so that nothing would go wrong.

Due to the scale of the production, we rented three trajineras for over 11 hours. It was total teamwork. Side by side, we loaded, assembled, organized, and protected each element as if it were sacred.

At 6:30 AM, we began our journey to the exact point of the shoot.
The sky was still black, and in the middle of that darkness, our Catrina was already ready. She floated majestically on the lake, surrounded by hundreds of cempasúchil flowers. Seeing her perched in silence was like witnessing a living altar gliding across the water.

The trajineras moved slowly.
Each paddle stroke seemed to push not just the physical weight of the project, but also the years of waiting, of planning, of dreams held close.

The scent of flowers filled everything.
The mist was thick, like something out of a storybook, and in the middle of that heavy fog, the intervened trajinera looked like a golden beacon, lighting the way toward eternity. The Catrina wasn’t sailing—she seemed to float between worlds.

And then… it started happening.
The sky began to change.

The first rays of sunlight broke the darkness with an almost magical softness.
The clouds, which days before had threatened rain, dissolved as if the universe itself were offering us a gift. Warm colors began to paint the water: oranges, violets, blues, yellows… a perfect palette, a sky that felt designed just for us.

Until that moment, we didn’t know if we’d get a clear sunrise.
We’d checked forecasts, doubted, crossed our fingers. But what happened surpassed everything. It was one of the most beautiful sunrises I’ve ever witnessed in my life.

And it wasn’t just that.
It was a response.
A sacred moment.
A whisper from the universe that seemed to say:

“You did it.”

VI. The Launch (October 30, 2022)

After years of dreaming, months of intense work, and one unforgettable dawn in Xochimilco, El Viaje de las Ánimas finally came to light on October 30, 2022.

That day, social media became the channel through which we shared with the world what, until then, had only lived in our memories and hearts.
It was through the Instagram account of photographer @eloscardz that we first revealed this vision brought to life: a living Catrina, sailing among flowers, dressed in art, tradition, and magic.


The impact was immediate.


Thousands of people began to share the images. Messages poured in from everywhere—people moved, grateful, emotional.
The project was no longer just ours.
Now it belonged to everyone who felt a connection to its essence.

el viaje de las animas

Final Reflection – What This Journey Left in My Soul

El Viaje de las Ánimas

was not just a visual production. It was an act of love, an offering to memory, to our roots, and to those who are no longer with us.

Behind every image are Mexican hands, laughter, tears, and sleepless nights. It was a long, human, and deeply transformative process.
More than a photograph, this project is a symbol—of what is ours, of what cannot be seen but can be felt, of what is honored with the soul.

Today, I understand that when talent is joined with heart, an initial vision can grow into something far greater than we ever imagined.

And I also learned the importance of protecting what we create, of recognizing the value of collaboration, and of respecting every creative process.

Thank you to those who have shared it with respect and emotion.
Thank you for seeing beyond aesthetics.
Thank you for feeling this journey with me.

—Ale Su Art—

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